Pro League Tools

Pro League Tools are an exciting part of the AdSkills 2.0 roll-out. 

Even before being certified, you can leverage our new digital research tools to level up your marketing game. 

We will be adding more tools so make sure to sign up to get access.

IMPORTANT NOTE:

1.  The Campaign URL Builder is an effective twist on an old tracking favorite. We think you'll enjoy the ability to define your UTM parameters, add your links to the list one by one, and copy one or all of your links to set up campaign tracking.

2. The FB Researcher helps you perform deeper Facebook interest and audience-building research. Perform a broad interest search. Followed by a deep-dive using Facebook's own Interest Suggestions data set, and click to build your custom list of interests and audience size.

3.  The AdSkills YouTube Researcher creates a list of YouTube channels, allowing you to target your YouTube ads to those channels. Perform a broad interest search, and wait for the tool to return a list of YouTube channels related to your search, sorted by the number of channel subscribers. Download and leverage the list to target those channels with your YouTube ads.

4.  The AdSkills ROAS Calculator helps you to understand the return on ad spends for each of your ad campaigns. ROAS stands for return on ad spend. To calculate ROAS we divide the revenue generated by your ad campaign, by the ad spend that generated the revenue. Revenue, divided by ad spend, equals ROAS.

5.  The AdSkills CTR Calculator helps you understand the Click Through Rate for each of your ad campaigns. CTR is defined by the number of clicks generated by an ad campaign, divided by the number of impressions in that campaign.


6.  The AdSkills Marketing Metrics Calculator displays multiple metrics, which are relevant to the performance of your ad campaigns - AOV, CR and EPC. Add in your campaign clicks, conversions, and revenue numbers to return 'Average Order Value', 'Conversion Rate', and 'Earnings Per Click'.

7. The Funnel metrics calculator is a planning tool you'll put to use as you plan the different stages of your marketing funnel in advance. The tool is designed to help you and your clients dial in the right-sized marketing funnel, projecting the potential performance of your funnel before you spend your first ad dollar.

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