What courses do you offer?

Newbie, advanced or seasoned vet we offer courses at all levels so that you are always learning.

Our initial recommendation for all companies, agencies, or service providers is our flagship course, Media Buying Masters.  

Media Buying Masters was created to help media buyers turn around failing campaigns. Often times that boils down to the customer you're targeting, the ad copy/message, and the landing page. This course gives you the foundation for building and launching great campaigns and the skills to scale them. These skills allow you to create campaigns in any network so the course doesn't include specific steps on how to setup a campaign in. The videos in this course focus on skills and exercises that make you a media buyer prepared for anything the networks throw at you. 

Because Media Buying Masters is a key piece to the success of ad campaigns (in our option) it is included in each of the Pathway courses; Mass Market Path, Social Ads Path, and Google Ads Path. The pathways are a bundle of Media Buying Masters and 2-3 of our Bulletproof courses to teach media buying techniques specific to the ad networks within those paths. 

Each pathway course includes a weekly email and assignments to help students apply what they learned as they complete the courses. At the end of the 8-10 week path students will take a cumulative certification exam that tests them on their comprehension of the course content. 

The bulletproof courses show you how to setup campaigns in specific networks. These would be perfect if you wanted someone to explain the network and show you how to setup campaigns correctly; including how to create ads, setup pixels etc. 

The Bulletproof Bundle and Media Buying Masters compliment each other and were created to help Media Buying Teams have a full training on how to build, launch and scale campaigns across the popular ad networks.

In addition to media buying courses, we have created a Conversion Tracking Masters course which goes in depth into how to setup your Google Tag Manager and Google Analytics accounts. Often times, tracking clicks from the traffic networks across multiple sites is troublesome. The instructor for this course is a former Google employee. His goal with this course was to give media buyers a step by step guide for tracking sales online. 

Here is a short breakdown of each of our products and how we would recommend them:

Introductory Courses:

  • Tracking 101 - In this course you'll learn how to setup a tracking solution so that you can finally track which ads, campaigns, and networks are the most profitable for you. 
  • Solo Ads 101 - In this course you'll learn how to buy solo ads in large email lists, understand how to choose the best lists to rent, & how to negotiate the best prices with one simple phrase.
  • Marketer's Guide To Buying Ads Online - In this course you'll learn the exact steps pro media buyers use to find and convert large pools of their target customer in any ad network. 

Pathways:

  • Mass Market Path - This is the big leagues. If you want to learn how to drive millions of clicks, then this is the path for you. In this path you will master the worlds largest traffic driving platforms. Courses included in this path are: Media Buying Masters, Bulletproof Native Ads, Bulletproof GDN Ads, Bulletproof Landing Pages, Tracking 101, and Marketers Guide To Buying Ads Online
  • Social Ads Path - Learn how to exploit the unspoken goldmine of Social Ads. If you want to learn how to use social networks to find your ideal customers, then this is the path for you. In this path you will master microtargeting audiences by interests, friendships, hashtags, and even job titles using Facebook, Instagram and Twitter. Courses included in this path are: Media Buying Masters, Bulletproof Facebook Ads, Bulletproof Twitter Ads, Bulletproof Instagram Ads, Bulletproof Landing Pages, Tracking 101, and Marketers Guide To Buying Ads Online
  • Google Ads Path - Learn how to reach massive scale with Google ads from a former Googler. In this path you will master the highest quality traffic through Adwords Search Ads, Display Network, Youtube Ads, & Retargeting. Courses included in this path are: Media Buying Masters, Bulletproof Adwords Ads, Bulletproof GDN Ads, Bulletproof Youtube Ads, Bulletproof Landing Pages, Tracking 101, and Marketers Guide To Buying Ads Online

Bulletproof Series

  • Bulletproof Facebook Ads - This is a great course for anyone looking to buy ads on Facebook. It teaches a system for advertising offers on Facebook. It walks through the planning, setup, and optimization of a paid ad campaign on Facebook. We'd recommend this to both experienced marketers and beginning marketers because the system it teaches often helps close holes in campaigns which might be leaking profits. Your instructor for this course is Justin Brooke.
  • Bulletproof GDN Ads - This course is great for anyone that already has campaigns on Facebook and now want to scale to another network. It is also a good starting point for companies that have never done paid ads. This course walks through the planning, setup, and basic optimization of the campaign. It also covers best practices for beginners (so costly mistakes are avoided) and we recommend this to both experienced marketers and beginning marketers because the system it teaches often helps them close holes in campaigns (where it might be leaking profits). Your instructor for this course is Justin Brooke.
  • Bulletproof Landing Pages - This course is excellent for a beginning marketer that is new to running ads online. Often times people blame traffic for conversions however, we teach that conversions are two sided - the traffic and the page they land on. This course teaches the conversion optimizations every landing page should include and how to fix them.  Your instructor for this course is Justin Brooke.
  • Bulletproof Native Ads - This is an awesome presentation that our founder created and then turned into a course. It shows you hot to create content that converts readers into customers and then how to advertise that content on social ad networks to grow your audience. This is an ideal course because it shows how to do this on a small budget. We'd recommend this to both experienced marketers and beginning marketers. Your instructor for this course is Justin Brooke.
  • Bulletproof Twitter Ads - This is a great course for anyone looking to buy ads on Twitter. It teaches them a system for advertising offers on Twitter. It walks through the planning, setup, and optimization of a paid ad campaign on Twitter. The best part of twitter ads is how well you can target your direct competitors. We'd recommend this to novice marketers because the system it teaches often helps them close holes in their campaigns (where it might be leaking profits). Your instructor for this course is Justin Brooke.
  • Bulletproof Adwords Ads - This is a course on how to use Google Adwords to advertise your business. This course also covers how to setup Google Remarketing campaigns, Youtube Ads, and Google Search Ads so the student learns a system for advertising in Google, but also how to setup many different types of campaigns. We feel this is a great course for both experienced marketers and beginning marketers because it teaches a great system for finding and advertising to your target customer. Your instructor for this course is John Belcher.
  • Bulletproof Youtube Ads - This is a great course for anyone looking to get started with Youtube Ads. It walks through the planning, setup, and optimization of a paid ad campaign on Youtube. This course even includes case studies of how other companies scaled with Youtube Ads. Your instructor for this course is John Belcher.
  • Bulletproof Instagram Ads - Is our newest course in the Bulletproof Bundle Series. This is a great course for anyone looking to get started with Instagram Ads. It walks through the research, ad planning, ad creation, campaign setup, and optimization of a paid ad campaign on Instagram. Your instructor for this course is John Belcher. 
  • Bulletproof Bundle -  This bundle gives you our best price for all 8 courses listed above. It's like getting 3 free!

Master Level Courses:

  • Conversion Tracking Masters - The number 1 way to improve your campaigns and get a higher return on your ad spend is to know where your sales are coming from. This course will walk you through conversion tracking from beginning to end so that you always know where your sales are coming from, which campaigns are performing the best, which pages need to improve their conversion rate and so much more. Your instructor for this course is John Belcher. 
  • Media Buying Masters - This course gives teaches a media buying strategy for running paid ad campaigns on ANY network. It’s a higher - level - thinking of how to be a media buyer. With this course there is no need to buy other courses because it teaches you the overarching system for finding target customers and converting them. However, if you enjoy the step-by-step setup of campaigns, then our Bulletproof courses are more fitting as this course ONLY walks you through the media buying strategy - not setting up specific campaigns in specific networks. 

    The biggest benefit of this course is it’s focus on improving campaigns on the ad side, but also on the offer side. It covers how to read campaign data so that conversion optimizations can be made which increase profit and reduce cost. The slack group is also added value because you get the help of all of our media buying customers with feedback on campaigns, ads, and offers. We'd recommend this to both beginning and experienced media buyers. This is good for business owners, info-prenuers, startups, and freelancers. 

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