What is covered in the 9 week program?

The AdSkills Core is an all-new 9-week program for ad buyers. This is meant to help anyone get started with a new career in ad buying.

We’ve taken the winning strategies we’ve taught over the last 4 years and built this curriculum.

The 9-week program includes the following topics:

  1. Introduction To Digital Advertising
  2. Introduction to Campaign Assets
  3. Advanced Digital Ads
  4. Advanced Campaign Assets
  5. Introduction to Web Analytics
  6. Advanced Web Analytics
  7. Stages of Ad Awareness
  8. Creating Campaign Plans
  9. Data Story Telling

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