What is covered in the 9 week program?
The AdSkills Core is an all-new 9-week program for ad buyers. This is meant to help anyone get started with a new career in ad buying.
We’ve taken the winning strategies we’ve taught over the last 4 years and built this curriculum.
The 9-week program includes the following topics:
- Introduction To Digital Advertising
- Introduction to Campaign Assets
- Advanced Digital Ads
- Advanced Campaign Assets
- Introduction to Web Analytics
- Advanced Web Analytics
- Stages of Ad Awareness
- Creating Campaign Plans
- Data Story Telling